WisDOT graphic identity standards

Every day WisDOT presents itself to the public. To create a clear, consistent and readily-identifiable image, it is important that WisDOT unifies the way it is represented in all its communication media. Before using the WisDOT logo, review the WisDOT graphic identity standards that detail how the logo may be used in various kinds of publications.

The WisDOT agency name logo is available in all black, all blue or red and blue. See below for files to download.

The WisDOT logo is also available in white for use in reverse on dark backgrounds or in a screen of gray or blue. Contact us if you need white and/or screen versions.

Download the WisDOT agency name logo

Refer to your software’s help to determine which file format you need. (Microsoft Office users most likely will not be able to open the eps format. The eps format is for use by graphic layout and illustration applications.)

Black

Blue

Red and blue

Other file formats

  • Digital WisDOT logo files are available in graphic file formats for use in print, on the web and in Microsoft products.
  • If the above file formats are not compatible for your specific need, contact Creative Communication Services. Supply the brand, name and version number of the software that the logo file will be placed or inserted, along with the file format needed (if known).
  • Refer to your software’s technical manual if you are unsure of file needs.

For more information, contact:
WisDOT Creative Communication Services
dotcreativecommunicationservices@dot.wi.gov