Rustic Roads - Missing or damaged signs

Damaged Rustic Road Sign

Rustic Road signs are important to travelers who are not familiar with your community or the designated route. They use these signs as a guide for getting to the designated route and as an assurance they are still on the route, especially when there are multiple roads involved. Happy, satisfied travelers will be more inclined to linger in communities, supporting local businesses by refueling vehicles, or shopping and eating.

Rustic Road signs on local roads or county highways

WisDOT furnishes and pays for damaged or missing Rustic Road signs on the local system. The local government is responsible for identifying missing signs, furnishing the post, and installing the Rustic Road signs.

Rustic Road signs on state highways

WisDOT will furnish, pay and install replacement signs for damaged or missing Rustic Road signs on the State Trunk Highway system. If you are aware of any missing, or damaged Rustic Road signs along the State Highway system, please contact Jon Eldridge at or (608) 246-3270.

How to obtain replacement signs

WisDOT is currently giving priority to replacing missing or damaged Rustic Road signs. Please fill out the Rustic Roads Signs Order Form (DT 1040) to order new signs. This form includes pictures of all the different types of Rustic Roads signs. On the form, find the picture of the type of sign that is missing or damaged. Note the total number by the picture of sign that you need. Please send your order sheet to:

Jon Eldridge
Sign Shop Coordinator, WisDOT
Traffic Operations Central Sign Shop
3609 Pierstorff Street
Madison, WI 53704

Your request will be processed and delivered to the specified address.

Questions about layout or placement of Rustic Road Signs

A portion of the WisDOT’s Traffic Guidelines Manual provides the guidelines for Rustic Roads signing standards. Figure 1 on Page 2 provides a diagram outlining minimum and optional signing. Your WisDOT region or sub-region contact is available for other questions about layout or placement of Rustic Road signs.