Explore Wisconsin’s Rustic Roads with new travel guide

​Release date: September 27, 2018

A new, updated publication is now available for exploring Wisconsin’s 120 Rustic Roads. These lightly-traveled country roads are enjoyed year-round by hikers, bicyclists and motorists. 

“The Rustic Roads program is unique to Wisconsin and offers visitors and residents a great opportunity to explore the state,” Wisconsin Department of Transportation (WisDOT) Secretary Dave Ross said. “The free booklet also provides a checklist so travelers can track their visits to these very popular roads.”

Wisconsin’s Rustic Roads Program began more than 40 years ago to preserve scenic, lightly-traveled country roads. Rustic Roads range from less than 2 miles to 37 miles in length and have a maximum speed limit of 45 miles per hour. Unique brown and yellow signs mark the routes of all officially designated Rustic Roads.

“While beautiful in all seasons, the Rustic Roads are a true favorite for fall travel,” Department of Tourism Secretary Stephanie Klett added. “This guide is perfect for travelers who want to get off the beaten path and experience the state’s natural beauty, varied landscape and historic landmarks.”

For a free copy of the new edition of Wisconsin Rustic Roads, visit TravelWisconsin.com or contact the Department of Tourism toll-free at 1-800-432-8747.

In addition to the latest print edition, the Rustic Roads guide is available as a PDF and as an online interactive document on the WisDOT website. These electronic guides provide links to individual Rustic Road features and online maps, helpful in trip planning. For more information about WisDOT’s Rustic Roads program visit: wisconsindot.gov/RusticRoads.

For more information, contact:

WisDOT Office of Public Affairs
(608) 266-3581, opa.exec@dot.wi.gov