Request for new specialty license plate

Release date: October 24, 2017

Comments for Musky Clubs Alliance of Wisconsin open until November 24, 2017

Today, an application for Musky Clubs Alliance of Wisconsin, Inc., is available for review at using Wisconsin Department of Transportation (WisDOT) Division of Motor Vehicles (DMV) new process for sponsoring an Authorized Special Group license plate. Funds from the $25 donation will go toward the Musky Club Alliance’s efforts to provide funding for musky research, habitat improvement, and stocking of muskies, Wisconsin’s state fish. A public review period will stay open for 30 days, until Friday, November 24, 2017. All objections will be passed to the state legislative Transportation Committees for final decision on the plate’s status.

The new Authorized Special Group license plate process began October 1, 2016 with Wisconsin Act 227. When a group applies for a specialty plate, DMV will make the public aware of the application and invite individuals with objections to the group’s application to fill out an objection form. This form is available on the DMV website at

To apply for an Authorized Special Group license plate, groups must pay a $15,500 fee for development costs and collect signatures from 500 Wisconsin residents who intend to purchase the special plates. If authorized, the group must maintain 500 valid special plate registrations after three years, or DMV will discontinue issuing the plates. More on the process is available here.

There are now over 100 specialty plates offered.

For more information, contact:

Shaun Peterson, Special Plates Unit Supervisor