Wholesale dealer licenses revoked from two Milwaukee dealers

​Release date: May 5, 2023

​The state of Wisconsin revoked the wholesale dealer license from two Milwaukee-area dealers, The Price is Right Inc. and RC Automotive LLC, for failing to follow statutory and administrative requirements. The order, issued by the Wisconsin Department of Transportation’s Division of Motor Vehicles, determined that both violated state law when they illegally sold vehicles to retail customers without a motor vehicle dealer license, and failed to provide required records at the request of the department.  

Due to the nature of the violations, the department took action to immediately revoke their licenses effective March 6, 2023. The decision to revoke the licenses was upheld by WisDOT hearings on April 4, 2023. Dealers are given 30 days to appeal a revocation to the state Division of Hearing and Appeals. Each dealer did not appeal, and the decision is final.

WisDOT’s Dealer and Agent Section licenses, regulates and resolves disputes about dealership sales and warranty repairs. It also investigates complaints about odometer tampering and title fraud involving dealerships and private sellers.

For more information, contact:

WisDOT Office of Public Affairs
(608) 266-3581, opa.exec@dot.wi.gov