Dealer license fees

This chart reflects the fees that need to be mailed along with the appropriate application to DMV Dealer and Agent Section, PO Box 7909, Madison, WI 53707-7909. If you are applying for a new sales person license and need to take the exam, you will pay that fee at a DMV Customer Service Center.

Dealer-distributor license fees: Current fee (All fees valid for 2 years unless otherwise noted.)
Auction dealer license$100
Buyer's license$6 or $12
Dealer license$40
Dealer plate$150 (1st 2 plates, $10 each additional)
Demonstration plate: 1 calendar year20% Truck Fees, $10 for trailers/semi-trailer
Distributor plate$150 (1st 2 plates, $10 each additional)
Distributor's license$40
Finance company plate: 1 calendar year$75 (1st plate, $5 each additional)
Manufacturer plate$150 (1st 2 plates, $10 each additional)
Manufacturer's license$40 + $40/branch
Moped dealer license$40
Motorcycle dealer license$40
Recreational vehicle dealer license$100
Recreational vehicle dealer plate$150 (1st 2 plates, $10 each additional)
Salesperson exam$5
Salesperson & representative license $8
Salvage Buyer identification card$6 or $12
Salvage dealer license$150
Trailer dealer plate: 1 calendar year$75 (1st 2 plates, $5 each additional)
Transporter plate: 1 calendar year$75 (1st 2 plates, $5 each additional)
Wholesale dealer license$40
Note: Additional fees may be required when applying for dealer licenses.

For more information:

Questions?

Email Wisconsin DMV email service