Dealers may participate in up to six off-premise sales per year. Off-premise sales are sales held away from the dealership’s licensed location. The following rules apply to off-premise sales:
- You must notify the Wisconsin Department of Transportation (WisDOT) Dealer & Agent Section in writing at least 10 days before the start of the sale.
- A sale may not be longer than 10 days or it counts as more than one sale. (For example, if you want to have a sale that is 15 days long, you would use up two of your six allowed sales for the year.)
- You must give purchasers written notice of their three-day right to cancel a purchase or lease. (s. 423.203 Wis. Stats.) For a copy of the required notice, see
federal notice on the Wisconsin Department of Financial Institutions website.
- You may not hold an off-premise sale on a Sunday. You may only display vehicles on Sunday. In order for the event to be considered a display not a sale, no salespeople may be present. Greeters, security people, and the owner may be present at the display.
To notify WisDOT of an upcoming off-premise sale, send a letter, fax or email at least 10 days before the sale to the Dealer & Agent contact information listed below.
Dealer & Agent Section
c/o Dealer Licensing Unit
4802 Sheboygan Avenue, Room 201
P.O. Box 7909
Madison, WI 53707-7909
Fax: (608) 267-0323
For more information:
If you have questions: