Businesses qualify for TODS in five categories:
Must be open at least 12 hours per day, seven days per week and provide restrooms, drinking water and a public telephone.
Must be open five days per week from at least 10 a.m. to 7 p.m. and have at least 50 percent of gross receipts from food and non-alcoholic beverages.
Includes hotels, motels, resorts, boarding houses or bed & breakfast establishments. Must have parking accommodations.
Must provide restrooms, drinking water and a public telephone.
- Tourist attraction
Must be open at least eight hours per day, five days per week for at least three consecutive months and provide restrooms and drinking water. The attraction must also be of significant interest to the traveling public (shops, amusement parks, etc.).
TODS prohibited in some cases
- Some urban areas prohibit TODS. Contact your county highway department.
- Highways designated as Specific Information Sign (SIS) highways (most freeways and expressways) prohibit TODS.
- Businesses with illegal outdoor advertising signs cannot have a TODS sign.
The TODS program is self-funded. No state or federal funds support the program. All administration, manufacturing and installation costs are paid by applicants.
The TODS sign life is estimated to be 10 years, but fees are collected for a 5-year duration. Total estimated costs over the 10-year period are around $550 – that’s $55 per year or about one dollar per week for each sign.
Estimated costs over 10 years:
- Administration fee $100/sign ($20 per year fee)
- Sign cost $100/sign (Fees vary based on size)
- Installation fee $250/sign
- Total estimated cost $550/sign
To obtain a TODS
- Contact the county highway department in which the sign will be located to obtain a TODS application (form DT1864).
- Complete the application (form DT1864) and attach a check for $100 payable to the county (this is the administration fee for a 5-year period). If you don’t qualify for the program, or there isn’t room for a TODS at the desired location, the check will be returned.
- Businesses that qualify for a TODS will receive a list of qualified TODS sign manufacturers. Contact as many manufacturers as you wish to get the best price.
- Bring the sign to the county highway department with a check for $250 payable to the Wisconsin Department of Transportation (this is the installation fee).
- The county highway department will install the sign.
For more information
Contact your county highway department, or you may contact:
Signing and Marking Engineer
WisDOT Bureau of Traffic Operations
Phone: (608) 246-5408