WisDOT logos

WisDOT strives to create a clear, consistent and readily identifiable brand that appropriately represents the agency. Before using the WisDOT logo, review usage guidelines below.

The WisDOT logo is available in three versions: red and blue (preferred), white and black. Logo files are available in various formats:

• Digital media: PNG or SVG – for websites, Microsoft Office programs, social media, etc.
• Printed media: EPS – for publications, posters, banners, signage, promotional materials, etc.

Access individual logos via the dropdowns or download all WisDOT logo files.

Red and blue

Digital media (RGB) Red: HEX #CC0000 – RGB 204-000-000 Blue: HEX #003399 – RGB 000-051-153 White: HEX #FFFFFF – RGB 255-255-255 wisdot-logo-red-blue-rgb.png wisdot-logo-red-blue-rgb.svg

Print media (CMYK) Red: CMYK 15-100-100-0 Blue: CMYK 100-67-0-22 White: CMYK 0-0-0-0 wisdot-logo-red-blue-cmyk.eps

Red and blue inside white circle

Digital media (RGB) Red: HEX #CC0000 – RGB 204-000-000 Blue: HEX #003399 – RGB 000-051-153 White: HEX #FFFFFF – RGB 255-255-255 wisdot-logo-wcircle-red-blue-rgb.png wisdot-logo-wcircle-red-blue-rgb.svg	Print media (CMYK) Red: CMYK 15-100-100-0 Blue: CMYK 100-67-0-22 White: CMYK 0-0-0-0 wisdot-logo-wcircle-red-blue-cmyk.eps

White

Digital media (RGB) White: HEX #FFFFFF – RGB 255-255-255 wisdot-logo-white-rgb.png wisdot-logo-white-rgb.svg	Print media (CYMK) White: CMYK 0-0-0-0 wisdot-logo-white-cmyk.eps

Black

Digital media (RGB) Black: HEX #000000 – RGB 000-000-000 wisdot-logo-black-rgb.png wisdot-logo-black-rgb.svg	Print media (CYMK) Black: CMYK 0-0-0-100 wisdot-logo-black-cmyk.eps

Usage guidelines

• Use the WisDOT logo on all department materials (publications, websites, videos, documents, promotional items, signs, vehicles, etc.).
• Use one logo per side/screen of the product. For multi-page documents, put the logo only on the front and back covers (web pages, PowerPoints and similar templates may be exceptions).
• Only use official electronic WisDOT logo files from this webpage.
• The colors used in the logo are limited to the colors provided. This is to uphold the integrity of the WisDOT brand and to make sure the logo is visible to all audiences. Please always maintain the accuracy and integrity of the logos by using the color specifications associated with each logo file.

Other department logos

WisDOT also maintains consistent logos for a limited number of division brands, including 511 Wisconsin, the Division of Motor Vehicles and the Wisconsin State Patrol. Logo files for those brands are available below.

WisDOT logo history

WisDOT uses a triskelion as the center portion of our official seal/logo. Triskelion is an ancient Greek term meaning three-legged. Our use dates to the formation of the department on August 8, 1967. It symbolizes the department’s interest in land, air and water facilities that are vital to Wisconsin’s economic progress. The triskelion concept is also used by the U.S. Department of Transportation (USDOT began using it in April 1967).

Contact WisDOT Office of Public Affairs (OPA) with additional questions or requests.