University license plates

UW-Madison sample license plate

Any Wisconsin resident may apply for University license plates. You do not have to be an alumnus of a UW system campus to qualify for the plates. Proceeds from the annual tax-deductible University fee goes to support scholarship programs on each UW system campus. Each of the 13 campuses has an individual logo​.

Vehicles that​ ​​qualify

  • automobiles
  • motor homes (annual registration only) 
  • motor trucks
    • 4,500, 6,000 or 8,000 pounds gross weight including dual purpose farm and dual purpose motor home 
    • 12,000 pounds gross weight farm truck 

When you request University license plates, you pay

  • $20 annual donation​ that goes to the support scholarship programs for the UW system campus you select. The donation may be deductible if you itemize your income tax returns.
  • $15 issuance fee or an annual $15 personalized plate fee, if requested 
  • The regular registration fee for your vehicle, if your current plates expire within three months or you have no plates

At each plate renewal, you will pay the $20 donation and the regular registration fee for non-personalized University plates.

For more information, visit personalized and special plates FAQs​.​​​

How ​to apply

​​DMV Customer Service Centers do not issue Special or Personalized License Plates you must mail in your application.

To apply for University license plates by mail, please send the following items:

  1. If the vehicle you wish to register with University license plates is already titled in your name, send:
    • A copy of your Certificate of Registration or show the complete vehicle description on the University License Plate Information and Application MV2724
    • $20 University donation​
    • $15 issuance fee or $15 personalized plate fee
    • The annual registration fee if the current plates expire within the next three months or you have no plates 

  2. If the vehicle is not titled in your name, send:
    • A completed Wisconsin Title & License Plates Application MV1, or MV11 for dealer sales, including all fees
    • A completed​ MV2724
    • The Certificate of Title assigned to you by the seller
    • $20 University donation​
    • $15 issuance fee or $15 personalized plate fee
    • The annual registration fee if you do not have plates or your current plates expire within the next three months​

  3. Make the check or money order payable to: Registration Fee Trust.
  4. Mail with payment to:
  5. ​Wisconsin Department of Transportation
    Special Plates Unit
    P.O. Box 7911
    Madison WI 53707-7911 

Personalized license plate

Personalizing your University license plates is optional. A $15 personalized ​​plate fee is required each year in addition to the $20 donation and regular annual registration fee. On the ​MV2724​​, check which option you would like us to follow if your request is not available. Please allow an additional 4-6 weeks for delivery. 

Visit Personalized plate search​ to find out if your choice for a personalized license plate is available. WisDOT may refuse to issue, or may recall after issuance, a request that may be offensive to good taste or decency, misleading or conflicts with any other license plate. For more information, visit personalized and special plates FAQs.

For more in​​​formation:

​Special Plates Unit
Email Wisconsin DMV email service
Phone (608) 266-3041
Fax (608) 267-5106