License revoked for seven wholesale dealers in Beaver Dam

Release date: May 28, 2024

​The Wisconsin Department of Transportation Division of Motor Vehicles (DMV) revoked the wholesale dealer license of seven dealers at two Beaver Dam locations for violating state law when they failed to maintain a dealer bond. 

Wisconsin law requires wholesale dealers to carry a security bond to ensure if they commit illegal actions, such as rolling back an odometer or making an illegal sale, a consumer may file a claim against their bond to recoup money lost. Maintaining a bond is a standard business practice and an added security measure that is meant to protect consumers.

The following dealers, located at 822 Park Ave., Beaver Dam, had their license revoked effective May 25:

  • Sales Service LLC
  • Best Choice Auto LLC

These dealers, located at 1645 Spring St., Beaver Dam, had their license revoked effective May 25: 

  • New Era Motors LLC
  • K&E Auto Sales LLC
  • Auto Expo LLC
  • 47 Brothers LLC
  • K Dollar LLC

Since dealers are given 30 days to appeal, and no appeals were received, the decision is final.

In recent years, Wisconsin has seen a dramatic increase in the number of wholesale dealer licenses and consumer complaints resulting in investigations. Wisconsin is one of the few states that offers wholesale dealer licenses to business owners. A Wisconsin wholesale dealer license allows businesses to only sell vehicles between dealer to dealer. A wholesaler may not sell vehicles to the public. 

DMV’s Dealer and Agent Section licenses and regulates dealers in Wisconsin. DMV also supports consumers by investigating complaints about odometer tampering and title fraud that involve dealerships and private sellers. It also works to resolve disputes about dealership sales and warranty repairs.

For more information, contact:

WisDOT Office of Public Affairs
(608) 266-3581,