WisDOT graphic identity standards

​Every day WisDOT presents itself to the public. To create a clear, consistent and readily-identifiable image, it is important that WisDOT unifies the way it is represented in all its communication media. Before using the WisDOT logo, review the WisDOT graphic identity standards that detail how the logo may be used in various kinds of publications.

The official WisDOT agency name logo is all blue with red triskelion​ and stars. An all black or reverse logo for dark backgrounds is also available. ​

Download the WisDOT agency name logo

Refer to your software’s help to determine which file format you need.

Official logo: Red and blue (preferred)

• Print: 100% PMS 199 red/PMS 287 blue
  • download PDF
  • download eps (zip file)
• Print: CMYK
  • download PDF
  • download eps (zip file)
• Web/electronic media
  • download gif
  • download png
• Microsoft products
  • download jpg
  • download png

Black

• Print: 100% black
  • download PDF
  • download eps (zip file)
• Web/electronic media
  • download gif
  • download png
• Microsoft products
  • download jpg
  • download png

Other file formats

• Digital WisDOT logo files are available in graphic file formats for use in print, on the web and in Microsoft products.
• If the above file formats are not compatible for your specific need, contact Creative Communication Services. Supply the brand, name and version number of the software that the logo file will be placed or inserted, along with the file format needed (if known).
• Refer to your software’s technical manual if you are unsure of file needs.

For more information, contact:
DOT Creative Communication Services
DOTCreativeCommunicationServices@dot.wi.gov