Tips to stay engaged with the project and prepare your business for success – from start to finish.
Before the project:
- There are a variety of ways you can learn about upcoming projects including websites,
WisDOT news releases,
social media, public meetings and WisDOT project staff.
1 Year before construction:
- It can be a good idea to have conversations with neighboring businesses to discuss how your business can succeed during construction. Think about working as a group to make a plan. You could consider things like developing a promotions campaign to keep your customers informed throughout roadwork.
6 months before construction:
- Reach out to neighbors, employees and partners to share project information, discuss concerns and share ideas. All hands on deck!
2 months before construction:
- Finalize your promotional materials and your game plan to reach customers during construction.
- Keep in touch with the project team to get final details on the project.
- Be watchful for planned detours, and consider business signage. Share this information with your neighbors.
- Attend the construction kickoff and make sure you have the contact information you need.
- Stay positive and be patient.
- Hold events and promotions and execute your plan to keep your customers up-to-date.
- Continue to connect with the project team.
- A finished project means pavement and a new and improved route to your business. Make sure your customers know construction is complete.
- Some considerations may include:
- An “end of construction” promotion, possibly as a team effort with other businesses.
- A thank you to the customers who continued coming in during the work.
- Social media or other mass communications to your customers.
Download printable checklist