Training schools must adhere to the following naming conventions:

• The DTS Coordinator must approve a driver school name in advance, before an application is submitted. You can email the DTS Coordinator at dotdrvrtrnschool@dot.wi.gov​.
• A school name will be denied if it is found to be duplicative, confusing or fraudulent.
• Use of the word "Wisconsin" or "State" in any firm name is prohibited.​​​

For more information:

• Wisconsin State Statute 343​​​
• Wisconsin Adm​inistrative Code Chapter 105​