Whitetails Unlimited license plates

Available now!

​The Whitetails Unlimited plate fees include an issuance fee of $15, plus an annual $25 tax-deductible contribution, in addition to the regular registration fee. This contribution goes to Whitetails Unlimited.

​Vehicles that​​ qualify

  • automobiles
  • motor homes (annual registration only)
  • motor trucks
  • 4,500, 6,000 or 8,000 pounds gross weight including dual purpose farm and dual purpose motor home
  • 12,000 pounds gross weight farm truck
When you request Whitetails Unlimited license plates, you pay:

  • $25 annual donation  The donation may be deductible if you itemize your income tax returns.
  • $15 issuance fee or an annual $15 personalized plate fee, if requested.
  • The regular registration fee for your vehicle if your current plates expire within three months or you have no plates.
  • At each plate renewal, you will pay the $25 donation and the regular registration fee for non-personalized Whitetails Unlimited plates.​

For more information, visit personalized and special plates FAQs​.​

How to apply​​

​​Local DMV customer service centers do not have Whitetails Unlimited license plates for immediate issue, but can process applications and the plates will be mailed. Temporary plates will be issued, if needed.

To apply for Whitetails Unlimited license plates by mail, please send the following items:

  1. If the vehicle you wish to register with Whitetails Unlimited license plates is already titled in your name, send: 

    • A copy of your Certificate of Registration or show the complete vehicle description on the MV2978 Whitetails Unlimited License Plates Information and Application
    • $25 Whitetails Unlimited donation​
    • $15 issuance fee or $15 personalized plate fee
    • The annual registration fee if the current plates expire within the next three months or you have no plates 
  2. If the vehicle is not titled in your name, send: 
    • A completed Wisconsin Title & License Plates Application MV1, or MV11 for dealer sales, including all fees
    • A completed MV2978​ Whitetails Unlimited License Plates Information and Application
    • The Certificate of Title assigned to you by the seller
    • $25 Whitetails Unlimited donation​
    • $15 issuance fee or $15 personalized plate fee
    • The annual registration fee if you do not have plates or your current plates expire within the next three months​
  3. Make the check or money order payable to: Registration Fee Trust.
  4. Mail with payment to:
  5. ​Wisconsin Department of Transportation
    Special Plates Unit
    P.O. Box 7911
    Madison WI 53707-7911 

​Personalized license plates

Personalizing your Whitetails Unlimited license plates is optional. A $15 personalized plate fee is required each year in addition to the $25 donation and regular annual registration fee. On the MV2978​​ Whitetails Unlimited License Plates Information and Application, check which option you would like us to follow if your request is not available. Please allow an additional 4-6 weeks for delivery.

Visit Personalized plate search​ to find out if your choice for a personalized license plate is available. WisDOT may refuse to issue, or may recall after issuance, a request that may be offensive to good taste or decency, misleading or conflicts with any other license plate. For more information, visit personalized and special plates FAQs.

Email  Wisconsin DMV email service
Phone (608) 266-3041