Personalized license plates

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Things you should know

  • DMV service centers cannot process personalized plate applications.
  • Only automobile, motor home, motorcycle, light truck (8,000 pounds and under) or farm trucks can be personalized.
  • A $15 personalized plate fee is required each year in addition to the regular annual registration fee. Motorcycles and farm trucks, which are renewed biennially, cost an additional $15 for each year of registration ($30 total).
  • No refund or adjustment will be made for a change of choice or spacing after the plates are ordered, or if the application is unclear or incorrectly completed.
  • DOT may refuse to issue, or may recall after issuance, a request that may be offensive to good taste or decency, misleading or conflicts with any other license plate.
  • For more information, visit personalized and special plates FAQs.

Special Plates Unit
Email Wisconsin DMV email service
Phone (608) 266-3041
Fax (608) 267-5106