Specific information signs


The Specific Information Sign (SIS) logo program is designed to direct motorists to services located up to five miles from Interstate highways, freeways, and conventional highways designated by the legislature as of May 8, 1990 as SIS highways. The program is designed to be self-funded without any state or federal support.


  • On highway right of way
  • Along highways specifically designated by legislature as SIS routes


  • Freeways: 48"x36"
  • Expressways: 36"x24"
  • Conventional highways: 24"x18"
  • Ramps: 16"x12"


  • Food, Gas, Lodging, Camping, and Attractions meeting certain criteria (see below)

Fabrication, installation, and maintenance

  • Wisconsin Logos

Paid for by

  • Requesting business

Relevant law, code, manual




The service must meet one of the following categories of AND meet the standards for the respective category:

  • Gasoline
    Must have vehicle services including fuel, oil and water. Provide restroom facilities and drinking water. Be in continuous operation for at least 16 hours a day, seven days per week for freeways and expressways. Be in continuous operation for at least 12 hours a day, seven days per week for other highways, provided automotive fuel is available under the emergency fuel allocation program and provide a public telephone.
  • Food
    Must have licensing or approval where required. Regular operation at least five days a week, opening for service no later than 10 a.m. and remaining open until at least 7 p.m. Also 50 percent of the gross receipts are from meal, food, food product and beverage sales and a public telephone.
  • Lodging
    Must have licensing or approval where required. Adequate sleeping accommodations and public telephone.
  • Camping
    Must have licensing or approval where required. Adequate parking accommodations, and modern sanitary facilities and drinking water.
  • Attractions
    Must have the primary purpose of providing amusement, historical, cultural or leisure activities to the public. Be of regional significance and provide adequate parking to accommodate normal traffic volumes for the facility. Not be identified on any supplemental signing or guidance sign on the same route as the specific information sign and comply with the laws concerning the provisions of public accommodations without regard to race, color, age, sex, or national origin, and laws concerning the licensing and approval of service facilities. The SIS Program Advisory Council reviews applications under the "Attractions" category.

For more information

Contact Wisconsin Logos, LLC