Directional and informational signs


The Wisconsin Department of Transportation's primary responsibility is to develop, maintain, and operate a state trunk highway system designed to move traffic from one destination to another in a safe, efficient, and expeditious manner. Regulating signs, both on and off highway right-of-way, is an important part of this responsibility.

Directional and informational signs are intended to guide motorists to various businesses, services or activities. Certain requirements must be met in order to legally erect a sign. The table below provides links to additional information for the various directional and informational signs.  

ON Highway Right-of-Way

OFF Highway Right-of-Way

(Private Property)


Specific Information Signs (SIS)


Outdoor Advertising Directional


Tourist Oriented Directional  Signs (TODS)

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White Arrow Boards



Community Wayfinding


Supplemental Generator