Overview
On-property (or on-premise) signs advertise for a business that is conducted on the property. The sign may be on the structure of a building, or free-standing. If the sign is free-standing, it must be located on the same premises on which the activity is conducted.
Provided the following requirements are met, WisDOT does not require a permit for on-property signs located on state-controlled routes. However, if your sign does not meet the below requirements, then you must apply for an
off-property sign permit and all off-property permit requirements apply.
Most local authorities (counties and municipalities) have sign regulations or ordinances located within their jurisdiction. It is the sign owner's responsibility to follow local, state, and federal laws. Where state and local regulations differ, the more restrictive requirements govern.
Location requirements
- The sign must:
- Be located within the immediate vicinity of the business activities conducted on the property. Immediate vicinity is defined as:
- The area bounded by the buildings, driveways and parking areas, OR
- Within 50 feet of those areas
- Not be located across a street or road from where the business is conducted
- Not be located on a narrow strip of property
- Additionally, the sign must:
- Be located entirely on the business property (includes sign overhang and landscaping)
- Be outside of any setbacks (includes overhang and landscaping)
- Not encroach onto the highway right of way
- Not constitute a safety hazard (i.e., does not impede adequate traffic vision lines for all roads and all access points that serve this business)
Content requirements
- The sign must advertise only activities conducted on the property on which the sign is located. This includes:
- Name of establishment
- Principal products or services offered on the premises
- No
off-property advertising is allowed
On-property sign laws
For more information, contact your
WisDOT Outdoor Advertising Field Coordinator for your county.