Salesperson license

A retail dealer or recreational vehicle dealer employs salespersons to sell vehicles to the public.

Requirements:

  • Salespeople can sell for only one dealership at a time.
  • Salespeople who work for a dealership group may sell at all dealerships in the group without holding a separate license for each dealership. A dealership group means two or more licensed dealers that share majority ownership.
  • Salespeople must be at least 18 years old.
  • Your employer may require a valid driver’s license but it is not needed to get a salesperson license. 
  • Pass the salesperson license exam.
  • Salespeople selling only recreational vehicles are exempt from the exam however you must fill out form MV2184 and meet all the other requirements.

Steps to apply for a new salesperson license:

If you have never held a Wisconsin salesperson license, or your previous license expired more than 5 years ago, complete the following:

  • Pass the salesperson license exam at a DMV customer service center
  • Complete and print the Salesperson/Representative License Application formMV2184
  • Have your new employer complete and sign the bottom section of the form
  • Take your completed form and the appropriate application fee with you to the DMV customer service center when you take your salesperson exam
  • Include the appropriate fee as listed on the application form. Note: There is an additional $5 counter service fee for the exam

Video tutorial: How to apply for a salesperson license

The Motor Vehicle Salesperson Exam

  • The exam tests your knowledge of laws about vehicle disclosure, purchase contracts, record-keeping, advertising, and titling and registration. 
  • Study resource: Wisconsin Department of Transportation (WisDOT) Motor Vehicle Salesperson Manual.
  • You must answer at least 36 of the 45 questions correctly to pass. 
  • You can take the exam as many times as necessary in order to pass. However, you must wait one day before retaking a failed test.
  • Take the Motor Vehicle Salesperson Exam at any DMV Customer Service Center. Allow at least 45 minutes for the exam. Exam fee is $5
  • If you need special accommodations for taking the written exam, contact the DMV customer service center where you wish to take the exam.

Veterans may qualify for a fee waiver for an initial license. Find out more!

Transfer an existing salesperson license

If you have held a valid Wisconsin salesperson license within the past five years, you may transfer your current or previous license by doing the following:

  • Complete and print the Salesperson/Representative License Application form MV2184
  • Have your new employer complete and sign the bottom section of the form
  • Include the appropriate fee as listed on the application form
  • Mail your completed form to WisDOT's Dealer & Agent Section at the address on your form
  • You can only transfer as sales person license if it is current and valid. See valid license holders.

Questions?